Opinion
Ciatti’s 2020 collection is much more than the sum of its new products. It is
sharing a new project, communicating a change of perspective.
It
is the concrete expression of our new mission.
We
have created items that distinguish themselves for their signature design,
precise functions, and technical achievements for an increasingly transversal
market whose confines are ever more blurred.
Items
that are iconic and sustainable in terms of prices and processes, and whose
sheer presence can personalize a space, creating a unique atmosphere.
Our
accessories, bookshelves, tables, and chairs “spice up” spaces just like sauces
and spices can flavour dishes, regale our senses and leave an indelible and
lasting trace in our memory.
It
was a long and compelling journey, full of reflections in such a complicated
year, from which four spices (and a sauce) and three (plus one) range extensions
have taken shape.
Loomi,
Macis, Pepe, Zenzero (the spices) and Yum Yum (the sauce) evoke distant worlds
while merging function and emotion.
Ptolomeo
Shelf, Ptolomeo TV Smart, XXX rectangular, and Cartesio have been specially
designed to meet the demands of a changing world, as effective supports for
constantly evolving needs.
The
spices (and the sauce) are:
-
Three
seats: Loomi and Yum Yum by Lapo Ciatti and Pepe by Raffaella Mangiarotti;
-
A bar trolley, Zenzero, by Samer Alameen;
-
A table/desk,
Macis, by Lapo Ciatti.
The
Ptolomeo TV Smart stand by Bruno Rainaldi and the XXX rectangular coffee table
by Lapo Ciatti represent an evolution in the existing product ranges, both
increasing in size to keep up with the times. Ptolomeo Shelf is an innovative
accessory for the Ptolomeo family bookcases, a convenient shelf that can be
fitted anywhere in the iconic bookcase and expand its use.
Finally,
Cartesio is a stand for large screens but also for smart boards. Designed by
Lapo Ciatti, it has the unique purpose of accommodating our thoughts and
visions in a beautiful setting.
The
items that distinguish the 2020 collection are extremely varied in terms of use
and design, but they are all inspired by the concept of sustainability: a leitmotiv
that characterizes our production processes, the fight against waste, and the choice
of materials for all our new products. An essential value for a company in
which excellence, innovation, and care have been perfected over 70 years of
activity.